By: David Arredondo Commercial Manager

Morado Bolivia

Every so often, the media and society as a whole, we see with amazement and definitely respect, how the small business struggles and subsists to continue operations and sustain its day to day in front of various obstacles, be they governmental, political factors or lack of markets.

We are also witnesses of cases of micro entrepreneurs or artisans from different parts of the country with economic limitations, lack of investment, lack of training, and, even so, they obtain, at the end of the day, a quality product that is being acquired by individuals / companies abroad, but not in a massive way and definitely without a well-defined commercial process. I refer specifically to that artisan who with his family group is dedicated to the development of products, crafts, clothing or other products that with countless hours of work and generally supported by a small circle of collaborators, usually family members, is on the way to produce a Bolivian good, produced in Bolivia by Bolivian hands and quality. 

We believe that this group of people / family groups / micro entrepreneurs, with the appropriate support / advice and investment, can improve their product with the aim of bringing that Bolivian workforce to a bigger markets abroad. Sounds good, it’s logical but it’s not easy.

This is where we can fall into a long philosophical debate on how to propose public policies that facilitate this operation and the many ideas that come from the state so that this group of people can improve their lives based on their own work; many ideas that probably gave or are resulting, and others, perhaps the great majority, that failed in the attempt.

The intention of this article is to leave on the table the idea that from the private sector it is feasible to carry out a much more determined, more practical support. It is essential that the private help the private. That the “older” entrepreneur collaborates with the “minor” entrepreneur, above all by contributing knowledge, experience and, now more than ever, technology, systems, development of practical methodologies, business advice, and, if possible, investment. All with the idea and objective that we can have more Bolivian products sold and exhibited abroad are those of crafts, music, musical instruments, furniture, clothing and other products that our compatriots make from early in the morning until late hours at night.

The world was never as connected as it’s today, we have many tools and channels that allow us to know and share part of the cultures of different countries that, without being physically present, we can live experiences that manage to arouse interest for a greater exchange .

It’s for this reason that we must think about projects, services or platforms that allow interaction between private parties and thus generate a much more agile environment for that group of artisans or micro entrepreneurs who want to sell more products abroad.

We believe that these platforms and / or services should promote trade and use digital channels for an exclusive market that values, recognizes and is willing to acquire them, generating a sustainable footprint for the exchange of goods and services between Bolivia and the world.